{"id":31725,"date":"2021-06-08T07:23:28","date_gmt":"2021-06-08T07:23:28","guid":{"rendered":"https:\/\/www.donnafugata.it\/blog\/2021\/06\/08\/donnafugata-is-one-of-the-most-appreciated-wine-brands-in-italy\/"},"modified":"2021-06-08T07:23:28","modified_gmt":"2021-06-08T07:23:28","slug":"donnafugata-is-one-of-the-most-appreciated-wine-brands-in-italy","status":"publish","type":"post","link":"https:\/\/www.donnafugata.it\/en\/blog\/donnafugata-is-one-of-the-most-appreciated-wine-brands-in-italy\/","title":{"rendered":"Donnafugata is one of the most appreciated wine brands in Italy"},"content":{"rendered":"<p>Donnafugata is among the top three most appreciated wine brands according to the\u00a0<strong>Wine Brand Power Index ranking <\/strong>by <strong>Wine Intelligence.<\/strong><\/p>\n<p>Awareness, brand value and the ability to engage with consumers on a global level are the parameters taken into consideration by the Global Wine Brand Power Index, a ranking drawn up by Wine Intelligence, global leader in market research of the wine sector, that every year conducts an analysis about the value of the wine brands starting from the opinions of quality wines consumers.<\/p>\n<p>The parameters considered by Wine Intelligence for this ranking are the <strong>brand awareness<\/strong>, the <strong>purchase index<\/strong> that calculates the percentage of consumers who have purchased the company&#8217;s wines in the last three months and, finally, the <strong>connection index<\/strong>, that evaluates the degree of harmony between the brand and the consumer.<\/p>\n<p>It is precisely in the connection index that <strong>Donnafugata<\/strong> obtains the <strong>highest score<\/strong> of the entire ranking; a result that confirms how much the company&#8217;s values \u200b\u200bare shared and appreciated by the winelovers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donnafugata is among the top three most appreciated wine brands according to the\u00a0Wine Brand Power Index ranking by Wine Intelligence.<\/p>\n","protected":false},"author":1,"featured_media":31726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2108],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - 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