{"id":32072,"date":"2021-06-08T07:23:28","date_gmt":"2021-06-08T07:23:28","guid":{"rendered":"https:\/\/www.donnafugata.it\/blog\/2021\/06\/07\/donnafugata-e-tra-i-brand-del-vino-piu-apprezzati-ditalia\/"},"modified":"2021-06-07T15:39:46","modified_gmt":"2021-06-07T15:39:46","slug":"donnafugata-e-tra-i-brand-del-vino-piu-apprezzati-ditalia","status":"publish","type":"post","link":"https:\/\/www.donnafugata.it\/it\/blog\/donnafugata-e-tra-i-brand-del-vino-piu-apprezzati-ditalia\/","title":{"rendered":"Donnafugata \u00e8 tra i brand del vino pi\u00f9 apprezzati d&#8217;Italia"},"content":{"rendered":"<p><b>Donnafugata<\/b><span style=\"font-weight: 400;\"> \u00e8 tra i primi tre brand del vino pi\u00f9 apprezzati nella classifica <strong>Global\u00a0<\/strong><\/span><b>Wine Brand Power Index <\/b>di <b>Wine Intelligence<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Riconoscibilit\u00e0<\/b><span style=\"font-weight: 400;\">,<\/span><b> valore del brand<\/b><span style=\"font-weight: 400;\"> e la <\/span><b>capacit\u00e0 di interagire con i consumatori<\/b><span style=\"font-weight: 400;\"> a livello globale sono i parametri presi in considerazione dal Global Wine Brand Power Index, classifica stilata da Wine Intelligence, leader globale nelle ricerche di mercato del mondo del vino, che ogni anno conduce un\u2019analisi sul valore dei brand del settore a partire dalle opinioni dei consumatori di vino di qualit\u00e0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I parametri presi in considerazione da\u00a0<\/span><b>Wine Intelligence\u00a0<\/b><span style=\"font-weight: 400;\">sono l\u2019<\/span><i><span style=\"font-weight: 400;\">awareness <\/span><\/i><span style=\"font-weight: 400;\">del brand, indice sulla notoriet\u00e0 e\u00a0riconoscibilit\u00e0 del brand da parte dei consumatori, il <\/span><i><span style=\"font-weight: 400;\">purchase index<\/span><\/i><span style=\"font-weight: 400;\"> che calcola la percentuale di persone che ha acquistato i vini dell\u2019azienda negli ultimi tre mesi e, infine il <\/span><i><span style=\"font-weight: 400;\">connection index<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">il quale valuta il grado di sintonia fra il brand e il consumatore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ed \u00e8 proprio nell\u2019indice di connessione <\/span><span style=\"font-weight: 400;\">che Donnafugata ottiene\u00a0<\/span><b>il punteggio pi\u00f9 alto dell\u2019intera classifica<\/b><span style=\"font-weight: 400;\">; <span style=\"font-size: 15px; line-height: 27px;\">un risultato che conferma quanto\u00a0 i <strong>valori<\/strong> dell&#8217;azienda siano <strong>condivisi<\/strong> e <strong>apprezzati<\/strong> dagli amanti del vino.\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donnafugata \u00e8 tra i primi tre\u00a0 brand pi\u00f9 apprezzati nella classifica Wine Brand Power Index di Wine Intelligence.<\/p>\n","protected":false},"author":1,"featured_media":32073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2702],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - 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