With its new website, Donnafugata transforms its online presence, placing people and wine at the heart of the experience through a contemporary and distinctive language.
Donnafugata unveils its new website, shaped by a vision that expresses the company’s identity through a contemporary and distinctive language. A “digital home” where visitors are guided on an original and engaging journey through the Donnafugata universe.
“From the very beginning, we set ourselves a clear goal: to create a space capable of telling the story of who we are,” says José Rallo, who leads the family-owned winery alongside her brother Antonio. “Wine remains at its heart, but its value comes to life through the people, territories, culture and experiences we share every day. This new platform represents the natural evolution of the way we communicate, making the wealth of stories, relationships and values that have always defined Donnafugata even more accessible.”
The website guides users along a journey through Donnafugata’s values and history, presented in the Manifesto and Roots sections, before taking them across its places: the Historic Cellars in Marsala and the winery’s wine-growing territories of Contessa Entellina, Pantelleria, Etna and Vittoria. Visitors can also explore the wines, the online shop, and the winery’s tours and tasting experiences.
The platform also features a wealth of content that goes “beyond wine”, including the journal, sustainability projects, the art behind Donnafugata’s celebrated labels, and the many cultural initiatives promoted over the years.
Each topic is designed to connect with the others, creating a seamless browsing experience rich in insights and connections.
Throughout this journey, wine remains the starting point, while people provide the narrative thread. This vision also finds one of its fullest expressions in Pranzo di Famiglia, the short film presented in recent months, which becomes an integral part of the company’s story through an intergenerational dialogue.
The new website further strengthens Donnafugata’s digital presence, transforming every touchpoint into an opportunity to build relationships and reinforcing a language centred on authenticity, beauty and sharing.
The project was developed over the course of more than a year by Donnafugata’s digital team together with Gummy Industries, which supported the company in the design and development of the platform.
Marsala, July 2026