Donnafugata is among the top three most appreciated wine brands according to the Wine Brand Power Index ranking by Wine Intelligence.
Awareness, brand value and the ability to engage with consumers on a global level are the parameters taken into consideration by the Global Wine Brand Power Index, a ranking drawn up by Wine Intelligence, global leader in market research of the wine sector, that every year conducts an analysis about the value of the wine brands starting from the opinions of quality wines consumers.
The parameters considered by Wine Intelligence for this ranking are the brand awareness, the purchase index that calculates the percentage of consumers who have purchased the company’s wines in the last three months and, finally, the connection index, that evaluates the degree of harmony between the brand and the consumer.
It is precisely in the connection index that Donnafugata obtains the highest score of the entire ranking; a result that confirms how much the company’s values are shared and appreciated by the winelovers.
