A deliberate business approach, since the outset
The story of Donnafugata began with an entrepreneurial vision that has always placed people, their talent and their ability to contribute to the company’s growth at its centre. From the outset, this corporate culture has recognised the development of skills and the value of diversity as fundamental drivers of progress.
In the traditionally male-dominated wine sector, Donnafugata has built an organisational model in which women represent a significant presence, including in positions of responsibility.
Donnafugata also invests continuously in the training and development of its people. Growing alongside the company means having the opportunity to develop skills, share experiences and face the changes within the sector with awareness and confidence.
Training therefore becomes not only a professional tool but also a cultural one: a process that strengthens a sense of belonging, encourages dialogue and helps build a working community founded on respect and participation.
This focus on people forms part of a broader vision of sustainability, supported by a governance system centred on responsibility and continuous improvement. The certifications obtained over the years, from ISO 9001 to ISO 14001, from ISO 50001 to ISO 22000, demonstrate a tangible commitment to quality, safety and the sustainable management of resources.
For Donnafugata, innovation also means building a company capable of combining identity, expertise and social responsibility, with the conviction that the true value of a business lies above all in the people who are part of it.
