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And it is Prio, the pleasure of a new Donnafugata white

With a homage to Catarratto, the Sicilian company’s commitment to autochthonous varieties marks a new milestone. Antonio Rallo: “From the Mazzaporro and Casale Bianco vineyards, a modern and attractive single variety. A Sicilia Doc that well expresses the potential of this vine variety”.


It is a strongly identifying and evocative wine, called Prio which, in Sicilian dialect, is used to express sensations of pleasure, joy and happiness. It is produced from Catarratto grapes, a variety that is a symbol of the island’s autochthonous white varieties.

A new wine born from the Donnafugata project aimed at exploring the extraordinary potential offered by the vine varieties of the island: after the Nero d’Avola Sherazade, the Zibibbo Lighea, the Grillo SurSur, now the Catarratto Prio is arriving, the fruit of the 2014 harvest.

The production zone is the Contessa Entellina estate, in the heart of western Sicily, where the vineyards are an integral part of a harmonious and exciting landscape. Among these hills that have shaped the history of Sicilian viticulture, Catarratto has certainly been an important variety, as Nero d’Avola.

The style is that of a modern and versatile wine; its character fully reflects the soul of Donnafugata: immediately recognizable aromas, great freshness, structure and minerality perfectly balanced. The bouquet of Prio 2014 is rich in white flowers and citrus notes, citron and bergamot, inviting and persistent, it brings joy sip after sip, a happy companion to a fish-based dinner, also a pleasant aperitif.

“We’ve been cultivating Catarratto for a long time and we have learned how to vinify it with great satisfaction – says Antonio Rallo who runs the production of the family business – and for Prio, at Contessa Entellina, we have chosen the Mazzaporro and Casale Bianco vineyards, territories that   have given us the right balance between structure, minerality and aromatic richness, precisely the character that we wanted this single variety to have.”

According to José Rallo, who has taken care of the new wine’s image, “Prio is the unexpected and authentic joy of a woman sweetly kissed by a butterfly that lands on her face, on a summer day at sunset. A label, intriguing and sensual like this Catarratto.”

Public Relations:

Baldo M. Palermo [email protected] tel. 0039 0923 7242267

Laura Ellwanger [email protected] te. 0039 0923 724258

  • Com_St_2015_02_25_Catarratto_Prio-ENG.pdf
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