Quality, communication, market: challenges Italian wine has overcome - Donnafugata
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Quality, communication, market: challenges Italian wine has overcome

Saturday 7 November appointment at Donnafugata Cellars for the annual meeting of the Cavalieri del Lavoro (Knights of Labor) of wine. 11 Cavalieri/Producers present their icon labels and look at the success factors of Made in Italy in the world.

 

Recount and listen to the leading producers of Italian winegrowing excellence through the success stories of those who have represented Made in Italy in the world: this is the aim of the meeting promoted by the Cavalieri del Lavoro of wine.

Now in its fourth edition – after Piedmont and Puglia – the meeting will be staged in Sicily, in the spirit of promoting a focus on a different winegrowing region every year; Giacomo Rallo of Donnafugata will be doing the honors, Saturday 7 November at the family’s historic cellars in Marsala.

The meeting “Quality, communication, market: the Cavalieri del Lavoro present their wines” will give the chance to take stock of the harvest just concluded, the qualitative primacy achieved by Italian productions, and the ability to communicate wine through an ample range of traditional and more innovative activities that today range from enotourism to social media. Particular attention will be devoted to the prospects offered by exports towards the traditional markets as well as the emerging ones, in the context of an ever more fierce global competition.

Protagonists 11 Cavalieri/Producers who will present the fruit of their passionate commitment, through the tasting of as many icon-labels of Italian wine, led by journalists Luciano Ferraro of Corriere della Sera and Veronika Crecelius of Weinwirtschaft.

“For us this long-awaited moment is the ideal occasion – says Giacomo Rallo of Donnafugata, Cavaliere del Lavoro since 2006 – to get an accurate picture of the market trend, focusing attention on the main levers that govern it and on possible future developments. Each of us represents a specific terroir of excellence, different from the others in terms of history and tradition. We have family and entrepreneurial histories behind us that have shed luster upon Italy on the international scene. The objective of the meeting is to build on the challenges that have been overcome and systematize in order to enhance, in a market as fierce as that of wine, the value and uniqueness of the Italian wine production.”

The 11 Cavalieri del Lavoro who present their wine, besides Giacomo Rallo of Donnafugata, will be Piero Antinori, Francesco Argiolas, Giuseppe Benanti, Venerando Faro (Pietradolce), Vittorio Frescobaldi, Maria Cristina Loredan Rizzardi (represented by son Giuseppe Rizzardi) of Guerrieri Rizzardi, Sebastiano Messina (Marabino), Diego Planeta, Paolo Panerai, Gianni Zonin. The Cavalieri and producers Bruno Ceretto and Gennaro Pieralisi (Terre Monte Schiavo) will also be present, as well as the wines produced by Pellegrino Capaldo (Feudi S. Gregorio) and Gino Lunelli (Ferrari).

Public Relations:

Baldo M. Palermo baldo.palermo@donnafugata.it tel. 0039 0923 7242267

Laura Ellwanger pr.international@donnafugata.it te. 0039 0923 724258

  • Com_St_2015_11_05_CavalieriDelLavoro-ENG.pdf
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