"100 Tappi & Stappi " returns

Sustainability

Donnafugata, Amorim Cork and CTS Viaggi teamed to recycle bottle corks.

100 corks in exchange for a bottle of Donnafugata wine. Many took up the challenge launched by the Sicilian winery in cooperation with Amorim Cork and CTS Viaggi. “100 TAPPI & STAPPI” in fact achieved a terrific goal, with more than 30,000 corks retrieved.

“We didn’t imagine reaching such figures”, commented José Rallo, co-owner of Donnafugata. “It makes us proud and testifies the increasing consumer sensitivity to sustainability issues. It’s also an achievement rewarding to us personally, because we have been committed to environmental responsibility for the past ten years. Thanks to collaboration with our partners, at CTS Viaggi travel agencies in various Italian cities we were able to set up a bottle cork collection network, with Amorim Cork handling pick-up and recycling.”

The campaign will continue in 2012, in the same way as in the first edition: for every 100 bottle corks brought to Donnafugata or one of the ten CTS Viaggi agencies there will be a free bottle of “La Fuga”, Donnafugata’s premium Chardonnay made from grapes harvested at night.

A symbolic consignment of the 31,160 bottle corks collected by Donnafugata and CTS will be made on Tuesday, March 27 at 3 pm at the Donnafugata booth at Vinitaly. José Rallo and Luca Patria, CTS manager for central and northern Italy, will give Amorim Cork Italia representative Carlos Santos a bin full of corks to be destined for recycling: a gesture on behalf of all the wine-lovers who helped make this project such a success.

Cork is 100% recyclable: Amorim Cork, heavily committed to reducing CO2 emissions, sees to its recoup and recycling in the form of products with high added value such as the ones used in bio-furniture and bio-building (sound-proofing panels, insulation layers and more).

Also continuing with CTS Viaggi in 2012 is the wine tourism project intended to promote Sicily with a set of itineraries created around the world of Donnafugata: wine tours devoted to Marsala, Contessa Entellina and the island of Pantelleria. An offer that networks with a number of hotel operators and local restaurants, making wine tourism a group effort in developing the territory.

 

Public Relations:

Baldo M. Palermo baldo.palermo@donnafugata.it tel. 0039 0923 7242267

Laura Ellwanger pr.international@donnafugata.it te. 0039 0923 724258