Wine Factor is the first talent show for wine enthusiasts, promoted by Sanlorenzo Mercato in Palermo. Games, meetings with producers and experts, oenology lessons, tastings and special aperitifs, organised by the journalist and Executive Wine Master Maria Antonietta Pioppo, together with guests from the world of Sicilian wine.
Five competitors will challenge each other in a wine quiz, with taste tests to assess their ability and opportunities to learn how to recognise and distinguish grape varieties and wines, discover tasting techniques and understand production and ageing techniques in an open and frank discussion with experts and producers.
The panel of judges, led by Maria Antonietta Pioppo, will be supported by representatives from the master’s course in business management for the winemaking industry run by the University of Palermo – “Manager delle Aziende del Settore Vitivinicolo” (MASV) – which has already reached its fourteenth year, boasts about 150 students and is a point of reference for the development of specialised personnel trained to manage the financial and business aspects of companies within the industry. The panel of judges will also include specialised journalists, together with other industry experts, whose role will be to declare the score of the contestants, in an entertaining but accurate manner.
The final will be held on Wednesday 20th February, with the last head-to-head focused on discovering Donnafugata’s wines.
Tickets for the tastings are on sale to the public at a cost of €7.00 each.
Read more at www.sanlorenzomercato.it